✨ Sumea Label Is Officially Live · The Wait Is Over ✦ Order Direct On Instagram DM @sumealabel ✦ Halter Kurtas · Backless Tunics · Picnic Sets ✦ Express Delivery Across Delhi NCR & Pan-India ✦ ✨ Sumea Label Is Officially Live · The Wait Is Over ✦ Order Direct On Instagram DM @sumealabel ✦ Halter Kurtas · Backless Tunics · Picnic Sets ✦ Express Delivery Across Delhi NCR & Pan-India ✦
✨ Order details copied! Opening Instagram DM...
✦ The Wait is Over · Brand is Officially Live ✦

Sumea Label is Live. Order Your Favorite Looks.

Bespoke & handcrafted Indo-Western silhouettes crafted for the modern muse. Explore our signature backless halter kurtas, ruched drawstring tunics & picnic dresses. Orders are open! Message us on Instagram DM with your preferred look & size — our stylists will confirm and dispatch your piece directly to your door.

Direct Instagram DM: @sumealabel · Delivering across Delhi NCR & Pan-India
Seamless Experience

How To Place Your Order

Ordering is effortless and personal. No complicated checkout forms — just direct, dedicated service via Instagram.

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Choose Your Style

Explore our signature pieces below or browse our looks, reels, and stories on @sumealabel.

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DM Us on Instagram

Click "Order Now" to open our Instagram DM. Share the outfit name, your size, and shipping address.

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We Deliver to You

We quickly confirm your order, share easy payment details (UPI/Card), and swiftly dispatch with express tracking.

Inaugural Drop · Actual Looks

Signature Debut Collection

Toggle between our Editorial Campaign and Studio & Craft Details to see each piece in its authentic beauty.

Bestseller · Backless The Gulmohar Backless Halter Tunic

The Gulmohar Backless Halter Top

Vibrant tangerine block-printed floral halter top featuring a stunning open criss-cross lace-up back with handcrafted tassels. Styled seamlessly with denim or ethnic trousers.

Handblock Floral Print Criss-Cross Lace Back Breathable Pure Cotton Custom Fit Available
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Statement Indo-Western The Monochrome Ikat Halter Tunic

The Monochrome Ikat Halter Tunic

Modern collared halter silhouette in classic black and white handloom ikat weave. Features a clean lapel neckline, buttoned front, and side slits made for easy everyday elegance.

Woven Ikat Craft Collared Halter Neck Button Front Placket Everyday Statement
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Playful & Feminine The Sunehra Ruched Marigold Tunic

The Sunehra Ruched Marigold Tunic

Sunflower yellow block-printed floral mini kurta dress with full sleeves and an adjustable cinched center ruching drawstring with hanging pink tassels for a tailored hourglass fit.

Adjustable Ruching Handblock Print Tassel Drawstrings Daywear & Brunches
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Garden Picnic Edit The Niloufer Meadow Picnic Dress

The Niloufer Meadow Picnic Dress

Midnight navy artisanal ikat floral mini dress styled with 3/4 flared bell sleeves, an alluring scooped front and back keyhole tie-up neckline. Perfect for picnics, dates, and vacations.

Flared Bell Sleeves Scoop Tie-Up Neck Pure Artisan Cotton Effortless Silhouette
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As Seen on Instagram

Real silhouettes, authentic handcrafted textures, and effortless Delhi style.

Follow @sumealabel
Lace-up back detail
Lace-Up Back Detail
Ikat halter worn with silver bangles
Collared Ikat Halter
Navy picnic dresses
Garden Picnic Edit
Signature trio collection
Studio Debut Trio
Fast & Personal

Have Your Order Ready in 1 Click

Fill in your details below to generate a formatted order note. Click "Copy Details & Open Instagram DM" — it copies your text to clipboard and redirects straight to our official Instagram message thread!

✓ Direct communication with Sumea stylists
✓ Custom sizing & alteration support on chat
✓ Express Delhi NCR & Pan-India shipping options
Your Message Preview for Instagram: "Hi Sumea Label! ✨ I would like to order The Gulmohar Backless Halter Top in Size S (Bust 36). Please share availability and payment details."
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Handcrafted Artistry

Pure cottons, ikat weaves & artisan prints

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Gen Z Indo-Western

Effortless silhouettes tailored to wear with denim

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Delhi NCR Express

Rapid dispatch & reliable Pan-India courier

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1-on-1 DM Care

Direct sizing, styling & order chat

Help & Queries

Ordering FAQs

Everything you need to know about placing your order directly on Instagram.

Simply tap any "Order Now" button on this page or visit @sumealabel on Instagram. Send us a direct message (DM) mentioning the outfit name or sharing a screenshot, along with your size and delivery address. Our styling team will guide you right away.
Please share: 1) The outfit name or picture, 2) Your preferred standard size (XS to XL) or custom bust/waist measurements, 3) Your delivery pin code and phone number.
We accept all convenient and verified payment methods including UPI (Google Pay, PhonePe, Paytm), Net Banking, and major Debit/Credit cards. Payment details are provided directly in the Instagram chat once your order is confirmed.
For Delhi NCR, orders are typically delivered within 24–48 hours of dispatch. For rest of India, standard courier delivery takes 3–5 business days. Express shipping is also available upon request in DM.
Yes! As a handcrafted label, we cater to made-to-measure orders. Just let us know your exact measurements when texting us on Instagram.